Runway For A Career

~ Fashion show to benefit individuals committed to impact people's lives ~

Cleveland, Ohio - July 23, 2009 - In the past decade, Cleveland has positioned itself as a fashion destination, organizing each year several fashion shows, events, and black tie galas showcasing fashion from local fashion designers and boutiques.  Fashion Week Cleveland has been called "...a regional phenomenon that's become the nation's third largest fashion week after New York and Los Angeles" by the leading industry publication Women's Wear Daily.   Nevertheless, the show that will take place at the BarRoom on August 22 will strike by its innovative and creative fashion.  Don't expect a traditional fashion show.  Expect a unique, entertaining art show!

John Robert's Spa, a Cleveland based salon and spa, voted one of the Top 20 salon in the country numerous times by Salon Today and Launchpad magazines, presents "White Night", a fashion event benefiting the Stacy DiJulius Scholarship Fund, created to celebrate the life of its founder (August 22, 1969 - March 21, 2009).   "White Night" will take place on August 22^nd, her 40^th birthday.  Tickets are $40 to coincide with her age, VIP tickets are $69 for the year that she was born.  All proceeds will go to the Stacy DiJulius Scholarship Fund. 

The Show

The theme "White Night" was a project that Stacy had previously envisioned and talked about with her sons, friends and team members, and in her honor is being implemented to celebrate her life.  The whole idea about "White Night" is to emphasize having a vibrant, colorful life like Stacy did; to live your life to the fullest; to try everything and bring excitement into your life. 

The reasoning behind having attendants to be wearing white is so the color on stage really stands out, and the attention drawn to the models only, showcasing fashion from Winds of Change Boutique in Chagrin Falls. 

This show is meant to be inspiring on all levels, emotionally and artistically.  Each segment will represent a facet of Stacy's personality, inspired from the quote from Claude Thomas Bissell, "Risk more than others think is safe. Care more than others think is wise. Dream more than others think is practical.  Expect more than others think is possible."  This quote portrays Stacy's spirit and energy, and will constitute each segment with color combination going gradually from light, pastel tones to darker, more vibrant colors.

Segment 1:  Dream more

Break away from the monotony of everyday life.  Don't let others tell you what you can achieve in life.  Don't always feel like you have to do what you are told or feel you have to.  Be creative, dream, and put some color here and there.

Color: pastel, soft colors

Segment 2: Care more

Realize that there is always more you can do, for yourself, for others, and the world.  Even something small can make a big difference.  Stacy always thought about others before herself.  She always loved to see others succeed.  Compassion is what makes life worth living.

Colors: blues, greens, earth tones

Segment3: Risk more

Don't be afraid to stand out, be different.  Take people out of their comfort zone.  We all need a little challenge in our life.  Stacy was always willing be feel unsafe and take a risk and always became better for it.

Colors: reds, purples

Segment 4: Expect more

Never lower your expectations. Be bold and excitable.  Expect more out of yourself and others, knowing that with that push we can all do amazing things.

Color: Orange.

The Stacy DiJulius Scholarship Fund

Stacy's impact in people's lives and careers, and her contribution as an artistic icon to her team, make it a necessity for John Robert's Spa as a company to assure that her legacy will continue.  Because Stacy so adamantly believed in and encouraged education at all levels John Robert's Spa decided to establish a fund in her name, The Stacy DiJulius Scholarship Fund, to support others who, like her, had a passion for the beauty industry, who love to learn and inspire change in the world, who truly want to enhance the quality lives of others around them.  

The aim of the Stacy DiJulius Scholarship Fund is to provide opportunities to have a rewarding career impacting people's lives.  It is for ambitious people aspiring to make a significant impact in the beauty industry.  This scholarship is designed to assist people who are truly committed to having a long term career as a licensed cosmetologist.  The scholarship will be awarded annually to one or more people who are selected by a committee that determine who will assess each candidate based on the merits of the Stacy DiJulius Scholarship Fund's criteria:

                Risk More ~ than others think is safe

                Care More ~ than others think is wise

                Dream More ~ than others think is practical

                Expect More ~ than others think is possible

This event has received strong support from local businesses that donated their services to facilitate the organization process, including BarRoom, Winds of Change Boutique, Think Media Studios, The Inkwell Printing, Executive Printing Services, Inc., and many other businesses donating items to be raffled off the night of the event. 

For salon locations or more information about the fund, visit www.johnrobertsspa.com

With four locations in Northeast Ohio - Mayfield Heights, Solon, Chagrin Falls, and a corporate office in Highland Heights, John Robert's Spa has been recognized as one of the Top 20 Salons & Spas in America numerous times by both Salon Today and Launchpad magazines. The company's mission is to enhance the quality of lives around us. More information about John Robert's Spa is available online at www.bestincleveland.com or by calling Axelle Plusquellec at 216.839.1430 x125.

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