We know you have some long-abandoned piece of makeup lingering at the bottom of your cosmetics pouch, gathering errant mascara smears and dustings of eye shadow as it slowly turns an unappealing shade of taupe. For some reason you can’t quite bring yourself to throw it out — but what if you could trade it in?

This fall let us help you clean up your beauty routine.  Now through September 30th, bring in any piece of your old makeup (any brand — old, broken, and awful all accepted!) and receive $20 off your new Aveda makeup purchase of $100 or more.

We’ll take care of recycling the old stuff. If it helps, tell yourself it’s gone to the great beauty department in the sky, where someone will no doubt love it like you were never able to.

AVEDA Folklor Autumn/Winter Collection

If we were you, we’d use this opportunity to take advantage of Aveda’s new autumn/winter makeup collection, Fōlklôr. Experience colors and textures inspired by traditional folklore. Accentuate your eyes with smoldering sage or build romantic intensity with a rare shade of rose this collection is unlike anything you will find anywhere else.

We are obsessed with the two limited edition lip colors; they are the perfect shades to add to our autumn palette. Carnelian is a deep brick red that is the perfect shade of deep red to match most skin tones, and when we are looking for the perfect nude lip to compliment our smoldering sage eye, Sheer Primrose hits the spot.

Try this tutorial to make sure you nail the look.

Folklor Makeup looks

Best of all, this vivid color palette comes courtesy of plant-derived ingredients. So why not give it a go? Stop by anytime —you can even schedule a complimentary makeup consultation to set you on the right track for fall. (Just call 216.839.4850 to book.) Because one thing is certain: In life and in your makeup bag, you have to clear out the old to make room for the new!